Nutra-pseudoscience

How MLM companies fake wellness without a product or a plan.

terrifying yet fitting

For sue-happy MLM founders: Allegedly, in my opinion, through my research¹.

Ok, got that out of the way.

I’m once again using FAKE MAKE Wellness to MAKE a few points, much like I used the fictional “Rejuvinat” in my book, but let me be clear that what I’m covering today applies to every MLM that uses marketing terms like Clean, Natural, EWG Certified, Groundbreaking, Ground Floor, Game Changing, blah blah blah you’ve heard the script.

If you aren’t familiar with FAKE MAKE Wellness go back and read my last article about it and then return here.

Make-Believe Wellness

But for those who are in the know (look at you staying on top of reading!) FAKE MAKE Wellness is a new MLM ‘company’ comprised of unpaid women who don’t have a tangible, physical product to try or sell and have no idea what the ingredients are. They are in “pre-launch” which means assembling human women in a pyramid through inflated promises of grandeur. Then, when (if) this (supposed) product does launch, thousands of “pre-launch” women will buy it, and then “revenue” will be super high! Like magic!

unironically, in their own promo video

As you know by now if you’ve read anything I’ve written or paid attention to every MLM income disclosure in existence, MLMs don’t profit by selling products through reps but by selling products to them. Here’s the company launch “plan”. And truly, isn’t every great company’s launch plan composed in iPhone notes?